Our Learning

Often, the innovators, architects and solution providers define and tell their prospect users what their problem is and invariably convince the users that their solution is the ultimate in addressing the prospective users’ problem. I have experienced this as an employee of an organisation when its management decided to introduce the practice of Six Sigma and SEI CMM Level 5 in the organisation. The process of Design Thinking is to know and care about those who you intend to create meaningful innovation; to know and care about their lives too. Therefore, Design Thinking process intends the innovator to empathize with the user of his innovation. Carefully study him, his lifestyle, their physical and emotional needs, and their thought process in terms of their beliefs, their attitude and the resultant perception of the world around them. The innovator then will be able to completely understand the challenges the users’ experience. The in-depth comprehension of the difficulties...